Distillery

Hacienda Patrón (NOM 1119)

Owned by Bacardi (acquired 2018) · Atotonilco el Alto, Jalisco — Highlands (Los Altos), Mexico · Founded 1989

Founded 1989 by John Paul DeJoria and Martin Crowley. Acquired by Bacardi in 2018 for $5.1B (one of the largest spirits-brand acquisitions in history). Highlands Atotonilco distillery uses traditional tahona stone-wheel crushing for some lines (the Roca Patrón series) plus modern roller mill for the core line. Most-recognized premium tequila brand worldwide.